Future of Life in America – Climate Change Attitudes is explored in a new study by Intensions Consulting, a market research firm, and futurist Nikolas Badminton that looked at the Future of Life in America.
A Climate of Change
On the topic of climate change, the study found that the majority of Americans (66 per cent) believe that climate change is a real problem for the world today, and 63 per cent agree that climate change is caused by human activity. This level of agreement was consistent across gender, age, and region, however significant differences were found according to political views, with over 80 per cent agreement among liberals, and just under 50 per cent agreement among conservatives.
“While political ideology continues to have a major impact on how Americans view this topic, our study suggests that conservative opinion may be reaching a tipping point on climate change,” says Black.
The study also found that the majority of Americans agreed on what’s contributing to climate change, with 63 per cent of Americans believing that fossil fuel vehicles (e.g. gasoline, diesel) contribute to climate change, 56 per cent agreeing that non-renewable energy (e.g. coal, natural gas) contributes to climate change, and 54 per cent agreeing that air travel contributes to climate change.
According Badminton, “Climate change is making the non-renewable ‘energy’ industry untenable as a foundation for a sustainable future. We have to shift to an electrified world with power provided by renewables and distributed via global super-grids. And, we need to insist that the companies that got us into this situation use the capital they have amassed to help us move to a new sustainable and renewable energy world.”
About the Future of Life study
These are findings from an Intensions Consulting study conducted between January 20, 2020, and January 28, 2020. For this study a 20-minute online survey was administered with a sample of 2,025 United States residents aged 16 years and older. The sample was stratified by gender, age, and region, to ensure that the sample’s composition reflected the underlying distribution of the population as determined by Census data. A traditional probability sample of comparable size would have produced results considered accurate to within plus or minus 2.2 percentage points, 19 times out of 20.
For more information on this study, please contact Nikolas.
About Intensions Consulting
Intensions Consulting Inc., is a market research company headquartered in Vancouver, Canada. We use statistics and psychology to find hidden insights and market opportunities for clients across North-America, Europe, and the Asia-Pacific region. Our research findings have been published in numerous peer-reviewed journals, and have been quoted by news organizations including the BBC, CBC, Daily Mail, and Toronto Star.
About Nikolas Badminton
Nikolas Badminton is a world-renowned futurist, speaker, and media celebrity. He leads the team Exponential Minds, an expert advisory firm that helps trillion-dollar companies, progressive governments and media shift their mindset from “what is” to “WHAT IF…” The result is empowered employees, new innovative products and incredible growth that leads to more revenues and a more resilient future.