Insights April 2nd, 2020

Future of Life in America – Drug Legalization is explored in a new study by Intensions Consulting, a market research firm, and futurist Nikolas Badminton that looked at the Future of Life in America.

Charting New Highs

On the topic of drug legalization, the study found that the majority of Americans (71 per cent) believe that marijuana should be legal for medical use. While significant differences were found according to political views, the researchers were surprised to find that most liberals (83 per cent) and conservatives (61 per cent) remained in agreement about the need to legalize medical marijuana.

“While the legalization of marijuana for recreational use remains politically polarized, there appears to be agreement among the majority of Americans, both liberal and conservative, on the legalization of marijuana for medical use,” says Black.

Future of Life in America - Drug Legalization

In what may become an emerging frontier for drug legalization, the study also found that almost a third of Americans (32 per cent) believe that psychedelic mushrooms (psilocybin) should be legal for medical use. This belief was higher among younger Americans, with 39 percent of those aged 16 to 29 supporting legalization, and 40 per cent of those aged 30 to 44.

“In the Future of Life in America – Drug Legalization we’re now seeing an increased amount of research exploring the use of marijuana and psychedelic mushrooms for mental and physical health benefits,” says Badminton. “This has the potential to revolutionize the pharmaceutical industry and realize a future where many health issues can be actively managed using plant medicines.”

About the Future of Life study

These are findings from an Intensions Consulting study conducted between January 20, 2020, and January 28, 2020. For this study a 20-minute online survey was administered with a sample of 2,025 United States residents aged 16 years and older. The sample was stratified by gender, age, and region, to ensure that the sample’s composition reflected the underlying distribution of the population as determined by Census data. A traditional probability sample of comparable size would have produced results considered accurate to within plus or minus 2.2 percentage points, 19 times out of 20.

For more information on this study, please contact Nikolas.

About Intensions Consulting

Intensions Consulting Inc., is a market research company headquartered in Vancouver, Canada. We use statistics and psychology to find hidden insights and market opportunities for clients across North-America, Europe, and the Asia-Pacific region. Our research findings have been published in numerous peer-reviewed journals, and have been quoted by news organizations including the BBC, CBC, Daily Mail, and Toronto Star.

About Nikolas Badminton

Nikolas Badminton is a world-renowned futurist, speaker, and media celebrity. He leads the team Exponential Minds, an expert advisory firm that helps trillion-dollar companies, progressive governments and media shift their mindset from “what is” to “WHAT IF…” The result is empowered employees, new innovative products and incredible growth that leads to more revenues and a more resilient future.

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Nikolas Badminton

Nikolas Badminton is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA (FRSA), a media personality, and has worked with over 400 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

Contact Nikolas