Insights June 15th, 2018

I’m often asked to speak on how we are progressing with artificial intelligence and how it can be more human. Well, we are seeing some incredible and weird creative artificial intelligence (AI) and I wanted to showcase some examples.
Maybe this is the future of creativity and we just need to get used to a new way of processing how AI sees our world and endear ourselves to it? And, maybe these mistakes are truly just terrible ideas. Let’s take a look…

Olive Garden Commercial Written By Bots with Professional Voices

KeatonPatti made a bot watch over 1000 hours of Olive Garden commercials and then asked it to write an Olive Garden commercial of its own. We then put it into production (link).

クロレッツミントタブCM「都会」篇 |クロタブ スッキリCM国民投票 人間vs人工知能 (Japanese Clorets Ad)

In 2015, advertising agency McCann Japan’s creative planner Shun Matsuzaka created a projects called the “creative genome project” in which he wanted to create the world’s first Artificial Intelligence creative director, capable of directing a TV commercial. Here is what it created.
https://www.youtube.com/watch?v=wMQ1AHB2XhQ

Zach Braff performs the final monologue of a Scrubs script written by a computer.

https://twitter.com/zachbraff/status/942586388557447168?lang=en

Sunspring (short film)

In the wake of Google’s AI Go victory, filmmaker Oscar Sharp turned to his technologist collaborator Ross Goodwin to build a machine that could write screenplays. They created “Jetson” and fueled him with hundreds of sci-fi TV and movie scripts. Building a team including Thomas Middleditch, star of HBO’s Silicon Valley, they gave themselves 48 hours to shoot and edit whatever Jetson decided to write.

It’s no game (short film)

In this day and age, just how useful are “writers” anyway? The filmmakers behind ‘Sunspring’ have come back with a new short starring David Hasselhoff, Tom Payne, Tim Guinee, Sarah Hay, and Jake Broder. Once again, they’ve enlisted the help of “Benjamin,” an A.I. programmed by Ross Goodwin to write screenplays.


Nikolas Badminton is a world-leading Futurist Speaker and is available to speak at your event. Contact him to discuss how to engage and inspire your audience. You can also see more of Nikolas’ thoughts on my Futurist Speaker VLOGs as he published them in this Youtube playlist. Please SUBSCRIBE to my Youtube channel so that you don’t miss any as they come up. You can see more of his thoughts on InstagramTwitter, and bookmarked research on Tumblr.

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Nikolas Badminton

Nikolas Badminton is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA (FRSA), a media personality, and has worked with over 400 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

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