Insights September 13th, 2016

On September 13th, 2016, Nikolas Badminton talked to a global audience about the Implications of Augmented Reality (AR) as it becomes more commonplace in the world. This recording is taken from the ‘Marketing & Advertising in a personalized world: the impact of Augmented Reality’ panel.

Marketing & Advertising in a personalized world: the impact of Augmented Reality

Everyone knows what a huge success Pokemon Go has been – combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online… But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
– Nik Badminton – Futurist & CEO at Design:Culture:Mind
– Josh Downs – AR/VR Community Manager, BrightTALK
– James Girling – AR & VR Channel Founder
Using Keichi Matsuda’s “Hyper-Reality” video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives (see below the panel discussion in this article).

Keiichi Matsuda – Hyper Reality


Nikolas Badminton is a world-respected futurist speaker that researches, speaks, and writes about the future of work, how technology is affecting the workplace, how workers are adapting, the sharing economy, and how the world is evolving. He appears at conferences in Canada, USA, UK, and Europe. Email him to book him for your radio, TV show, or conference.

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Futurist Keynote Speaker and Consultant - Nikolas Badminton

CEO of EXPONENTIAL MINDS and an award-winning Futurist Speaker, researcher and author. His expertise and thought leadership will guide you from complacency to thinking exponentially, planning for longevity, and encouraging a culture of innovation. You will then establish resiliency and abundance in your organization. Please reach out to discuss how he can help you, and read on to see what is happening in the world this week.

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