Insights April 2nd, 2020

Future of Life in Canada – Climate Change and Legalizing Drugs looks at the insights from new study by Intensions Consulting, a market research firm, and futurist Nikolas Badminton that has examined the Future of Life in Canada. The study, which surveyed 1,009, Canadian residents, set out to explore the changing nature of self and society across Canada.


On the topic of climate change, the study found that the majority of Canadians (77 per cent) believe that climate change is a real problem for the world today, and 73 per cent agree that climate change is caused by human activity. However, the study did find some significant differences in opinion according to political views, with over 80 per cent agreement among liberals, and over 60 per cent agreement among conservatives.

“In contrast to our findings in America, our data shows that Canadian views on climate change are much less politically polarized,” says Black. “In Canada, the majority of liberals and conservatives agreed that climate change is a real problem and that human activity is to blame.”

Intensions Consulting: The majority of Canadians believe that climate change is a real problem for the world today.

The study also found that the majority of Canadians agreed on what’s contributing to climate change, with 75 per cent of Canadians believing that fossil fuel vehicles (e.g. gasoline, diesel) contribute to climate change, 67 per cent agreeing that non-renewable energy (e.g. coal, natural gas) contributes to climate change, and 65 per cent agreeing that air travel contributes to climate change.

According to Badminton, “Climate change is making the non-renewable ‘energy’ industry untenable as a foundation for a sustainable future. We have to shift to an electrified world with power provided by renewables and distributed via global super-grids. And, we need to insist that the companies that got us into this situation use the capital they have amassed to help us move to a new sustainable and renewable energy world.”

Charting New Highs

On the topic of drug legalization, the study found that three-quarters of Canadians (75 per cent) agreed that marijuana should be legal for medical use, with both liberal (81 per cent) and conservative (68 per cent) Canadians remaining in agreement. However, despite legalization under the Cannabis Act, less than half of Canadians (46 per cent) agreed that marijuana should be legal for recreational use.

“Our data shows that most Canadians see merit in having legal access to medical marijuana, but they remain on the fence about whether it should be legal for recreational use,” says Black.

Intensions Consulting: Thirty per cent of Canadians believe that psychedelic mushrooms (psilocybin) should be legal for medical use.

In what may become an emerging frontier for drug legalization, the study also found that almost a third of Canadians (30 per cent) believe that psychedelic mushrooms (psilocybin) should be legal for medical use. This belief was higher among younger Canadians, with 35 per cent of those aged 16 to 29 supporting legalization, and 38 per cent of those aged 30 to 44.

“We’re now seeing an increased amount of research exploring the use of marijuana and psychedelic mushrooms for mental and physical health benefits,” says Badminton. “This has the potential to revolutionize the pharmaceutical industry and realize a future where many health issues can be actively managed using plant medicines.”

About the Future of Life Study

These are the findings of an Intensions Consulting study conducted between January 20, 2020, and January 28, 2020. For this study a 20-minute online survey was administered with a sample of 1,009 Canadian residents aged 16 years and older. The sample was stratified by gender, age, and region, to ensure that the sample’s composition reflected the underlying distribution of the population as determined by Census data. A traditional probability sample of comparable size would have produced results considered accurate to within plus or minus 3.1 percentage points, 19 times out of 20.

For more information on this study, please contact Nikolas Badminton.

About Intensions Consulting

Intensions Consulting Inc., is a market research company headquartered in Vancouver, Canada. We use statistics and psychology to find hidden insights and market opportunities for clients across North-America, Europe, and the Asia-Pacific region. Our research findings have been published in numerous peer-reviewed journals, and have been quoted by news organizations including the BBC, CBC, Daily Mail, and Toronto Star.

About Nikolas Badminton

Nikolas Badminton is a world-renowned futurist, speaker, and media celebrity. He leads the team Exponential Minds, an expert advisory firm that helps trillion-dollar companies, progressive governments and media shift their mindset from “what is” to “WHAT IF…” The result is empowered employees, new innovative products and incredible growth that leads to more revenues and a more resilient future.

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Futurist Keynote Speaker and Consultant - Nikolas Badminton

CEO of EXPONENTIAL MINDS and an award-winning Futurist Speaker, researcher and author. His expertise and thought leadership will guide you from complacency to thinking exponentially, planning for longevity, and encouraging a culture of innovation. You will then establish resiliency and abundance in your organization. Please reach out to discuss how he can help you, and read on to see what is happening in the world this week.

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