Insights May 25th, 2020
What is the future of wellness? Nikolas Badminton moderated an online futurist panel for world-leading brand experience company MOSAIC on ‘The wellness pandemic: How will the new normal drive new brand purpose?’
Nikolas’ client MOSAIC is working to flip the script and re-write the future of culture, commerce and creativity. We see that business as usual has fundamentally changed. Where some see chaos, we see opportunity. Because at MOSAIC they’ve always believed when you look at a problem differently, solutions arise.
That’s the idea behind OneEighty, an ongoing series of virtual sessions where we flip the script, the status quo, the traditional ways of looking at things, to present alternative points of intersection, optimism and growth for the industry and communities at large.
The Future of Wellness
The need to stay at home has driven the need for consumers to find new ways to stay safe, healthy, fit and seek holistic wellness for body, mind and soul. This panel will discuss ways brands can live their purpose and help consumers as they adapt to their new normal. You’ll hear from unconventional wellness brands who have successfully made the shift, moderated by Nikolas Badminton.
Click here to see the full session, or click the image below.
Ronnie Yoked, Head of Experiential, Anheuser-Busch
Ronnie joined Anheuser-Busch with a knack for innovation and a love for experiences. In her new role as Head of Experiential, Ronnie will bring her deep love of consumer-centered experiences and strategy to help define the future of what experiential marketing should be, ensuring AB will lead the way.
Lana Pawziuk, Digital Director, Canopy Growth
Lana leads Digital at Canopy Growth, working across medical, recreation and CBD markets globally. Digital at Canopy includes UX, ecom and Digital Product Management, Analytics and Automation. Lana’s entire career has been in the digital space, and she has worked at Cossette, Grip, PwC and Comscore, helping internal and client teams harness digital to connect with consumers to drive conversion and affinity.
Dr. Vivien Brown, MDCM, CCFP, FCFP, NCMP
Dr. Brown is a family physician based in Toronto, and a well-known national and international speaker and author of A Woman’s Guide to Healthy Aging – Seven Essential Ways to Keep You Vital, Happy and Strong. She is active in numerous organizations including as VP North America for the Medical Women’s International Association, board member of the Women’s Brain Health Initiative, and numerous advisory bodies including Immunize Canada. Dr. Brown’s speaking engagements include reducing cancer risks and prevention, adult immunization and vaccine-preventable diseases, stress in the workplace and stress management, health promotion and healthy aging, osteoporosis prevention, menopause, and women’s health.
Nikolas Badminton, Futurist Speaker and Chief Futures Officer of Exponential Minds expertly moderated the future of wellness focused discussion
Nikolas Badminton is the Chief Futures Officer of Exponential Minds, an expert advisory firm. Exponential Minds helps organizations, trillion-dollar companies, billion-dollar investment funds, and progressive governments to shift their mindset from “what is” to “what if”. With a “what if” mindset, employees feel empowered, and a stronger culture of innovation and growth arises and leads to more revenue and a far more resilient future. Nikolas has worked with amazing clients such as NASA, United Nations, United Way, the Government of Canada, AT&T, Proctor & Gamble, and many more.