Insights April 2nd, 2020

Future of Life in America – our fragile future is explored in a new study by Intensions Consulting, a market research firm, and futurist Nikolas Badminton that looked at the Future of Life in America.

Our Fragile Future

The study found that younger Americans were reporting significantly higher rates of life stress. Among those aged 16 to 29, almost half (48 per cent) reported experiencing financial stress most or every day, 43 per cent reported experiencing family stress most or every day, and 35 per cent reported experiencing work stress most or every day.

Future of America - Stress

Younger Americans were also more likely to report significantly higher rates of loneliness and insecurity, with 47 per cent often feeling isolated from other people, 47 per cent often feeling left out by other people, 50 per cent often worried that other people were judging them, and 40 per cent often worried that other people might hurt them.

“These findings show a real disparity between the sense of safety and connection reported by older Americans, and the sense of insecurity and loneliness reported by younger Americans. It appears that many young Americans are experiencing a deep sense of disconnection,” said study lead author Nick Black, Managing Partner at Intensions Consulting.

Future of America - insolation and hurt

The study also found that younger Americans were more likely to have experienced mental health problems. Among those aged 16 to 29, 31 per cent had been diagnosed or treated for anxiety in the past year, 29 per cent had been diagnosed or treated for depression in the past year, and 30 per cent self-identified as narcissists (e.g. egotistical, self-focused, vain).

According to Nikolas Badminton, study co-author and futurist, “Young adults born in the ‘Internet Age’ were promised an exciting and connected future. Instead we’ve seen reduced privacy, greater exposure to disinformation, and more fragile mental health. There needs to be a shift towards re-connecting with the friends, families and communities that support mental resiliency.”

About the Future of Life study

These are findings from an Intensions Consulting study conducted between January 20, 2020, and January 28, 2020. For this study a 20-minute online survey was administered with a sample of 2,025 United States residents aged 16 years and older. The sample was stratified by gender, age, and region, to ensure that the sample’s composition reflected the underlying distribution of the population as determined by Census data. A traditional probability sample of comparable size would have produced results considered accurate to within plus or minus 2.2 percentage points, 19 times out of 20.

For more information on this study, please contact Nikolas.

About Intensions Consulting

Intensions Consulting Inc., is a market research company headquartered in Vancouver, Canada. We use statistics and psychology to find hidden insights and market opportunities for clients across North-America, Europe, and the Asia-Pacific region. Our research findings have been published in numerous peer-reviewed journals, and have been quoted by news organizations including the BBC, CBC, Daily Mail, and Toronto Star.

About Nikolas Badminton

Nikolas Badminton is a world-renowned futurist, speaker, and media celebrity. He leads the team Exponential Minds, an expert advisory firm that helps trillion-dollar companies, progressive governments and media shift their mindset from “what is” to “WHAT IF…” The result is empowered employees, new innovative products and incredible growth that leads to more revenues and a more resilient future.

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Nikolas Badminton

Nikolas Badminton is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA (FRSA), a media personality, and has worked with over 400 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

Contact Nikolas