The new TomiAhonen Almanac has just been released and, in Mobile is a Trillion Dollar Industry (Key Statistics), we outlines all of the top-line numbers for the mobile industry that he has collated.
Go to Tomi’s blog here to see his extensive breakdown on mobile stats (an essential resource).
Here are some of the key statistics from Tomi’s Almanac.
MOBILE USERS IN NUMBERS
Total Active Mobile Subscriptions (Accounts) including M2M: 7.6 B
Total Active Human-Use Mobile Subscriptions (Accounts): 7.2 B
Total Mobile Reach, including shared mobiles: 5.9 B
Total Unique Mobile Phone Human Users: 5.0 B
MOBILE INDUSTRY REVENUES
Service Revenues: $ 1,197 B
- Of Which Voice Calls: $649 B
- Of Which Mobile Messaging: $195 B
- Of Which Mobile Advertising: $49 B
- Of Which Other Mobile Data: $305 B
Hardware Revenues : $540 B
- Of Which Handsets: $409 B
- Of Which other (Networks etc): $ 131 B
TOTAL INDUSTRY REVENUES: $ 1,737 B (= $ 1.7 T)
MEDIA AND TECH TOP 5 LARGEST AUDIENCES BY UNIQUE HUMANS
Mobile Telecoms Reach: 5.9 B unique humans
Television Audience Reach: 5.3 B unique humans
Radio Audience Reach: 4.3 B unique humans
SMS Text Messaging Unique Users: 4.1 B unique humans
DVD/Bluray Player Audience: 3.4 B unique humans.
INTERNET USE BY ACCESS METHOD: 3.2B TOTAL USERS
Access Internet Only by PC Never by Mobile: 9%
Access Internet by Both PC and Mobile: 43%
Access Internet Only by Mobile Never by PC: 48%
Note Tablets are included in PC count not mobile count
Nikolas Badminton is a world-respected futurist speaker that researches, speaks, and writes about the future of work, how technology is affecting the workplace, how workers are adapting, the sharing economy, and how the world is evolving. He appears at conferences in Canada, USA, UK, and Europe. Email him to book him for your radio, TV show, or conference.