Insights August 3rd, 2018

In The Future of Clean Meat we look at some of the latest developments surrounding lab-grown meat, and examine its future viability to reduce or replace conventional agriculturally raised meat.
Our dependence on meat is not sustainable and ultimately bad for us, and the environment. It’s also definitely bad for the animals.
So, how likely is a future where our meat is lab-grown, so-called ‘clean meat’ that takes a fraction of the resources to create, and without the need to slaughter an animal?
Would it be healthier for us? And could we generate enough of it to feed the ever-expanding middle classes of developing nations? And thus, ultimately begging the question, would people even buy it?
There’s been a few related articles in the media over the past month. Here we present a few of them along with some insightful videos.
 
Is The Future Of Meat Animal-Free? Biotechnological Innovations To Bring Clean Meat To Consumers’ Plates
This recent article published in Science Trends states:

The production of clean meat entails growing the animal cells that comprise meat — namely, muscle and fat cells and their associated connective tissue — through large-scale bioprocesses rather than breeding, rearing, and slaughtering whole animals.

The term has been coined ‘clean meat’ in a nod to its lighter and greener footprint in terms of the energy, land, water, and fuel it needs compared with traditional meat.
Currently, there is a call-to-action for scientists and industry leaders to work together on clean meat production in a similar fashion to stem-cell research technology.
The challenge will be to mass produce realistic cuts of meat at a certain viable pricepoint that replicates the real thing, while being healthier for human consumption, and less impactful on the environment.
Read more at Science Trends
 
Your Next Burger Might be Lab Grown
Lab-grown meat, coming to restaurants near you by 2021.
https://youtu.be/8-6cfRlUs7o
Video sourced from Futurism
Exciting New Partnership Creates A Blueprint For Sustainable Meat
More meaty recent news from Forbes…
This article highlights how much better clean meat would be potentially for the planet with a reduction in greenhouse gases of 96%, land required by 99%, water usage by 96%, and energy required by 46%, compared with conventional meat.
A huge step towards creating a clean meat industry has been made by an exciting partnership between Mosa Foods (who generated the first lab cultured meat patty in 2013), M Ventures (the venture capital arm of Merck), and Bell Food Group, a leading Swiss meat processor.

‘Replacing traditional meat production with cultured meat would have a huge impact on the reduction of greenhouse gas emissions, it would free up a large amount of resources that are now used for meat production worldwide and will completely disrupt an old-established and currently unsustainable industry,’ -Alexander Hoffmann, Principal at M Ventures.

Read more about the importance of Merck entering the clean meat industry at Forbes
 
Lab Meat is Coming Whether You Like it or Not
Another video that explains the significance of lab meat production, and how it can help satisfy the demands of the human population for ethical meat eating:
the future of food and clean meat
A Pet Food Startup Backed by Peter Thiel is Pursuing Lab-Grown Mouse Meat — But Some People are Worried
Finally, we look at a pet food.
Obviously, humans are not the only ones that mass consume meat.
What about pets?
If only pet owners knew how grisly and disturbing the food is they give to their beloved animals, this might be welcome news.
Tech Mogul, New Zealand-lover, and Hulk Hogan fan, Peter Thiel recently funded an animal-free pet food startup called Wild Earth with $450,000.
Wild Earth currently make products with fungus (koji), but have plans to make pet food from cultured mouse meat.
That idea worries the founders of other clean meat startups, who say marketing cultured meat as dog food could destroy its appeal for human consumers.
What do you think?
Read the full article here at Business Insider

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Nikolas Badminton is a Futurist Speaker that drives world leaders to take action in creating a better world for humanity. He promotes exponential thinking along with a critical, honest, and optimistic view that empowers you with knowledge to plan for today, tomorrow, and for the future.
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Nikolas Badminton

Nikolas Badminton is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA (FRSA), a media personality, and has worked with over 400 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

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