Nudgestock, The Evolution of Behavioural Economics

Posted By on June 27, 2016

For one day in June, a cliff top pavilion on the south coast of England played host to a festival of behavioural science. Thought-leading talks and behaviour change case studies will all be accompanied by drinks, mingling, ice cream stalls and revelry.

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You can expect a wonderfully eclectic mix of the biggest thinkers and practitioners in behavioural science, marketing, advertising as well as business people, government, academics and members of the public interested in behavioural (and heterodox) economics, psychology, game theory, complexity theory and evolutionary theory.

Apart from our curiosity, we are united in our belief that between these disciplines we have the power to not only significantly improve peoples’ quality of life but also greatly enhance the focus of businesses through a better understanding of people and behaviour.

Here are some of the talks…

Keynote from Rory Sutherland

Tim Harford

Tim Harford  is an economist, journalist and broadcaster. He is author of the million-selling “The Undercover Economist”, a senior columnist at the Financial Times, and the presenter of Radio 4’s “More or Less”.

Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three. Dave has created some of the most memorable advertising campaigns over the last 30 years and in 2004 was given D&AD award for a life-time achievement in advertising.

Isabel Behncke

Isabel Behncke is a primatologist who studies the social behaviour, especially play, of bonobos (a species of chimpanzee). In 2011 she was a TED fellow and gave a talk “Evolution’s gift of play, from bonobo apes to humans”She is a member of the Social and Evolutionary Neuroscience Research Group at Oxford

Dr. Molly Crockett

Dr. Molly Crockett is Associate Professor of Experimental Psychology, Fellow of Jesus College, and Distinguished Research Fellow at the Oxford Centre for Neuroethics, University of Oxford. She holds a PhD in Experimental Psychology from the University of Cambridge and BSc in Neuroscience from UCLA. Her research has been featured in the New York Times, BBC and Financial Times, and her TED talk “Beware Neuro-bunk” has over a million views

Dr. Tali Sharot

Dr. Tali Sharot received her Ph.D in psychology and neuroscience from New York University and has a B.A in economics and psychology. She is an Associate Professor (Reader) at the Department of Experimental Psychology at University College London and a Welcome Trust Fellow. Her scholarly research focuses on how emotion, motivation and social factors influence our expectations, decisions and memories

Jennie Sallows

Jennie Sallows is the Head of Insight at Kinetic and here she talks about ‘The Tale of Gandhi, The Watch and the Little Black Dress’.


Nikolas Badminton is a world-respected futurist speaker that researches, speaks, and writes about the future of work, how technology is affecting the workplace, how workers are adapting, the sharing economy, and how the world is evolving. He appears at conferences in Canada, USA, UK, and Europe. Email him to book him for your radio, TV show, or conference.

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