On September 13th, 2016, Nikolas Badminton talked to a global audience about the Implications of Augmented Reality (AR) as it becomes more commonplace in the world. This recording is taken from the ‘Marketing & Advertising in a personalized world: the impact of Augmented Reality’ panel.

Marketing & Advertising in a personalized world: the impact of Augmented Reality

Everyone knows what a huge success Pokemon Go has been – combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online… But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
– Nik Badminton – Futurist & CEO at Design:Culture:Mind
– Josh Downs – AR/VR Community Manager, BrightTALK
– James Girling – AR & VR Channel Founder
Using Keichi Matsuda’s “Hyper-Reality” video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives (see below the panel discussion in this article).

Keiichi Matsuda – Hyper Reality

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Nikolas Badminton is a world-respected futurist speaker that researches, speaks, and writes about the future of work, how technology is affecting the workplace, how workers are adapting, the sharing economy, and how the world is evolving. He appears at conferences in Canada, USA, UK, and Europe. Email him to book him for your radio, TV show, or conference.